At Columbia, there is a range of UX maturity levels, which you might expect given the size and complexity of the University. Some groups have adopted UX methodology swimmingly, even as others avoid these best practices, thinking they will save time and money on their projects.
Where is your team on the UX maturation scale?
Adding UX as part of the development cycle isn't hard. Even without a budget, your team can speak to users one-on-one to understand their wants and needs. Usability testing is another easy-to-implement method for collecting information about existing products or services by putting users in front of a computer to run through tasks. These 18 usability heuristics can help you design and develop a user-entered website or application.
If you’re lucky enough to have a budget for usability and design, spending 10 percent of it on usability is a good benchmark. The return on investment typically increases about 135% when substantial usability improvements are made.
If you’re still not convinced, talk to us. We’re happy to share our research findings and guide you to solutions that work for your team and your project.
Quiz of the Month
Test your knowledge. See how much you know about the aesthetic-usability effect and quantitative research.
